San Francisco’s best things to do span the Golden Gate Bridge, Alcatraz, Muir Woods, and Napa and Sonoma wine country, along with neighborhoods like North Beach, Chinatown, and the Mission. This guide covers 50 of them, from the must-see landmarks to the free things and quiet corners most first-time visitors miss.
San Francisco is one of the most exciting cities in the world to explore, and there’s a lot to fit in. In seven square miles you’ve got the Golden Gate Bridge, cable cars climbing the hills, sea lions on the docks at Pier 39, and old neighborhoods that each feel like their own small world.
Just outside the city, the redwoods of Muir Woods, the waterfront calm of Sausalito, and the vineyards of Napa and Sonoma are all close enough to see in a day. The hard part isn’t finding things to do, it’s deciding what to fit in and in what order.
That’s what this guide is for. Below are 50 of the best things to do in San Francisco, from the must-do landmarks everyone comes for to the free things and quiet corners most visitors walk right past, put together by a team that has led San Francisco travel for more than 20 years. Whether it’s your first time visiting or your third trip to the city, there’s something here for you.
Want to see a lot of this list in a single day, without renting a car or fighting for parking? Dylan’s Tours covers the highlights with a local guide who knows the stories behind each stop, handles all the driving and logistics, and keeps the groups small, so you just show up and enjoy the best day of your trip.
Table of Contents
1. The Best San Francisco Tours
2. Must-visit Attractions
3. Iconic Neighborhoods
4. The Best Food & Drink
5. Outdoor Activities & Adventures
6. Museums & Cultural Highlights
7. Shows & Events
8. Hidden Gems & Activites
9. Hotels & Wellness
10. Outside San Francisco
11. Easy Ways to Get Around San Francisco
12. Frequently Asked Questions
The Best San Francisco Tours
Dylan's Famous Tour, with options to add Muir Woods, Sausalito, and Alcatraz
It comes in three versions so you can match it to your trip. Pick the half day for the city and the redwoods in one morning or afternoon, the full day to add a lunch stop and more time in Sausalito, or add the official Alcatraz ferry and cellhouse tour to turn it into the city’s two bucket-list stops in a single day. As a Certified Alcatraz Partner, we reserve those tickets for you ahead of time. Curious about ticket options first? Our guide to booking Alcatraz tickets walks through it.
The Lombard Leap
The Lombard Leap is a 90-minute highlights tour in our open-air van, built for a quick, fun overview of the city. You’ll wind through neighborhoods the big buses can’t reach and drive down the crooked block of Lombard Street, with photo stops along the way. If you’d rather keep the whole group private, see our open-air private tour options.
The Ultimate Wine Country Tour
The Ultimate Wine Country Tour is a small-group day trip from San Francisco into Napa and Sonoma. You’ll cross the Golden Gate Bridge, enjoy a hosted tasting at a boutique Napa winery, get two hours at historic Sonoma Plaza for lunch and shopping, then finish with a second tasting at a Sonoma winery. Transportation and both tasting fees are handled for you. Still deciding which valley suits you better? Our Napa vs. Sonoma guide and Sonoma vs. Napa breakdown cover the differences.
Get $10 off your next SF tour with code SF10
Must-Visit Attractions

See the Sea Lions at Pier 39
Pier 39 is one of San Francisco’s most iconic waterfront spots, and one of the most fun. Beyond the sea lions, you’ll find fresh seafood, a bowl of clam chowder in a sourdough bread bowl, street performers, and the Aquarium of the Bay. With sweeping views of the Golden Gate Bridge and Alcatraz Island, it’s a must-see for any first-time visit. Pier 39 sits inside Fisherman’s Wharf, so it’s easy to pair with a full afternoon on the water.

Walk Across the Golden Gate Bridge
The Golden Gate Bridge is the one San Francisco attraction nobody skips, and the best way to see it is on foot. Walk across the Golden Gate Bridge on the east sidewalk for amazing views of the city, the bay, and Alcatraz, or find a lower-key view of the bridge from the Marin side. It’s free, and the 1.7-mile span takes about 30 to 45 minutes one way.

Visit the Palace of Fine Arts
Built for the 1915 Panama-Pacific Exposition and never torn down, the Palace of Fine Arts is a domed rotunda and colonnade wrapped around a swan-filled lagoon. It’s one of the quieter icons in the city, good for a slow walk or a picnic, and it photographs well in almost any light.

See the Towering Redwoods at Muir Woods National Monument
Cross the Golden Gate Bridge, drive a little under an hour north, and you’re standing under coast redwoods that top out around 258 feet, some of them 600 to 800 years old. A flat boardwalk loop follows Redwood Creek through Cathedral Grove, so you don’t need to be a hiker to see the best of it. It goes quiet a few minutes in, the kind of quiet that surprises people this close to a major city.
PRO TIP:
There’s no cell service in the canyon, and every vehicle needs a parking or shuttle reservation booked ahead. The simplest way to visit is with a guide, on our Famous Tour with Muir Woods and Alcatraz, and here are nine more reasons the redwoods are worth the trip.

Check Out the San Francisco Zoo
Out along the Pacific at the western edge of the city, the San Francisco Zoo spreads over 100 acres and houses more than 2,000 animals, from the African Savanna to Penguin Island and the Lemur Forest. The Little Puffer steam train and the children’s zoo keep younger kids busy for hours.
PRO TIP:
It sits right on the coast, so it runs cool and foggy. Bring a layer even in summer.

Unwind at the Japanese Tea Garden
Tucked inside Golden Gate Park, the Japanese Tea Garden is the oldest public Japanese garden in the United States, built for the 1894 Midwinter Exposition. Wander the koi ponds, arched drum bridge, and pagodas, then sit down at the tea house for a pot of sencha and a plate of mochi.
Golden Gate Park is worth a full day on its own. Beyond the tea garden, the park holds the California Academy of Sciences, the de Young Museum, the Bison Paddock, and the windmills out by the ocean, some of the best free things to do in the city.

Visit City Hall
San Francisco’s City Hall is a Beaux-Arts landmark, and its gilded dome stands taller than the U.S. Capitol’s. The history inside runs deep: Marilyn Monroe and Joe DiMaggio married here in 1954, and it’s where Harvey Milk was assassinated in 1978, a turning point in the fight for LGBTQ+ rights.
PRO TIP:
Free docent tours run on weekdays, or you can walk in and stand under the rotunda yourself.

Drive (or Hike) to Twin Peaks
The two hills at the geographic center of the city rise over 900 feet, and the view from the top runs from the Golden Gate Bridge across downtown to the East Bay. Drive up or hike it. Sunrise and sunset are the payoff, when the light goes gold and the fog spills over the western slope for one of the best views of the city.
Iconic Neighborhoods
Each of San Francisco’s neighborhoods has its own character, worth exploring on its own terms. Our complete neighborhood guide is a good place to start if you want the full picture before you dive into the list below.

See the Famous Painted Ladies
The row of Victorian houses along Steiner Street, across from Alamo Square Park, has been a postcard since the 1890s and a “Full House” landmark since the ’90s. Climb the park’s sloping lawn for the classic shot, pastel rooftops in front, downtown towers behind.

Enjoy Scenic Waterfront Views in Sausalito
A short hop across the bay, Sausalito trades city hills for a Mediterranean-feeling waterfront of sailboats, galleries, and seafood decks looking back at the San Francisco skyline. Walk the promenade, poke through the shops, and find the houseboat community north of downtown.
Sausalito highlights:
- Bay Model Visitor Center, a working hydraulic model of the entire bay
- Heath Ceramics, the showroom of the California pottery maker
- The colorful floating homes north of the ferry landing
- The boutiques and cafes along Bridgeway
PRO TIP:
Dylan’s Famous Tour with Muir Woods stops in Sausalito, so you can pair it with the redwoods in one trip.

Wander Through North Beach and Little Italy
North Beach is the city’s Little Italy, a walkable stretch of espresso bars, old-school pizzerias, and the jazz and beat-poet history around City Lights bookstore. Start the morning with one of North Beach’s best coffee shops before you set out.

Climb Coit Tower
Coit Tower sits atop Telegraph Hill with some of the best views in the city, a full sweep across San Francisco Bay, the Embarcadero waterfront, and the bridges. The 1930s murals inside are worth a look before you head up for the view.

Explore Union Square
Union Square is the heart of downtown, the city’s shopping and theater district, and the turnaround point where the cable car lines loop back. It’s a good base for a first trip to San Francisco, walkable to the best Union Square hotels, the theaters, and the cable car that climbs up and over Nob Hill toward the bay.

Wander Through Haight-Ashbury
Haight-Ashbury was the center of the 1967 Summer of Love, and the block still leans into it, record stores, vintage racks, head shops, and painted Victorians. It’s a browsing neighborhood, best done slowly and on foot.
Haight-Ashbury highlights:
- Amoeba Music, one of the largest independent record stores anywhere
- The Red Victorian, a landmark building tied to the neighborhood’s counterculture years
- Murals and street art down the side streets
- Vintage and thrift shopping along Haight Street
PRO TIP:
Our Famous Tour with Muir Woods rolls through the Haight with the backstory most visitors never hear.

Visit One of the Last Japantowns
San Francisco’s Japantown is one of only three historic Japantowns left in the United States, six blocks centered on the five-tiered Peace Pagoda. The Japan Center Malls hold matcha cafes, ramen counters, Daiso, and the Kinokuniya bookstore. Time your visit for April and you’ll catch the Cherry Blossom Festival

Immerse Yourself in the Castro District
The Castro is the heart of San Francisco’s LGBTQ+ community, marked by rainbow crosswalks and the neon marquee of the Castro Theatre. It’s a lived-in neighborhood as much as a landmark, cafes spilling onto sidewalks, the GLBT Historical Society Museum a block off Castro Street, and a history of activism that shaped the whole city.

Take a Stroll Through the Mission District and Dolores Park
The Mission is the city’s mural district and the home of the San Francisco burrito, with taquerias, coffee roasters, and Balmy Alley’s painted walls. Mission Dolores Park draws half the city on a sunny afternoon for the skyline view, and Mission San Francisco de Asís, the oldest standing building in San Francisco, anchors the neighborhood’s history.

Make the Trek Up the Lyon Street Steps and Billionaires Row
The Lyon Street Steps climb from Cow Hollow up into Pacific Heights, past hedges and mansions that have housed tech founders and, historically, more than a few names you’d recognize, the stretch people call Billionaires Row. It’s a real stair workout, and the reward at the top is a straight view down to the bay. Film buffs will spot it from “The Princess Diaries” and “Zodiac.”
The Best Food and Drink

Eat Your Way Through These Local Foodie Favorites
- Tony’s Pizza Napoletana, North Beach. Tony Gemignani bakes across seven ovens, and the Margherita has the World Pizza Cup pedigree to back up the line out front. It’s one of the standouts in our guide to North Beach’s Italian restaurants.
- Sotto Mare, North Beach. Sotto Mare pours the self-described “best damn crab cioppino” in the city, plus oysters and shrimp scampi in a tight, loud, family-run room.
- City View, Chinatown. Roll up to City View for cart-service dim sum in the oldest Chinatown in North America.
- La Taqueria, Mission District. La Taqueria won FiveThirtyEight’s national burrito bracket, and the carne asada is the one to order.
- The Buena Vista, Fisherman’s Wharf. Open since 1916, The Buena Vista brought Irish Coffee to the United States in 1952 and still runs through hundreds of them a day, right by the cable car turnaround.

Graze the Ferry Building Marketplace
The Ferry Building on the Embarcadero is part food hall, part farmers market, part historic site. The 1898 building is a San Francisco landmark in its own right, and inside you’ll find local oyster bars, coffee roasters, and California food producers along San Francisco Bay.

Sip Cocktails with Skyline Views
- Top of the Mark, 19th floor of the Mark Hopkins, with a 360-degree sweep of the bay
- El Techo, Mission rooftop, Latin street food and city views
- RH Rooftop, fountains and olive trees above the design gallery
- KAIYŌ Rooftop, Japanese-Peruvian plates with the Bay Bridge in front of you

Taste-Test Off the Grid
Off the Grid gathers the city’s food trucks into rotating markets at Fort Mason and the Presidio, with live music and a park-picnic feel. Come hungry and graze.

Check Out Our Favorite Breweries in SF
- Barebottle, Bernal Heights, an experimental tap list that changes constantly
- Fort Point, brewed in the Presidio, with the very drinkable KSA Kölsch
- San Francisco Brewing Co., craft beer and American plates in Ghirardelli Square

Savor San Francisco's Best Dinner Experiences
- State Bird Provisions, still holding its Michelin star, serving inventive American food off dim sum carts
- Gary Danko, a French-rooted San Francisco institution since 1999, known for its tableside service and cheese cart
- House of Prime Rib, old-world prime rib carved from the cart, unchanged for decades
- Hog Island Oyster Co., oysters and bay views at the Ferry Building
For the full lineup of the city’s top-tier tables, see our guide to San Francisco’s Michelin-starred restaurants.

Cheers to SF's Best Happy Hours
- Tonga Room at the Fairmont, a tiki bar with an indoor rainstorm over the lagoon
- Waterbar on the Embarcadero, lined up with the Bay Bridge light show
- The Tipsy Pig in the Marina, craft beer and comfort food
- Monk’s Kettle in the Mission, a deep beer list and elevated pub fare

Sip Your Way Through SF's Best Cocktail Bars
- PeaceKeeper, a rotating craft menu
- Holy Water, a Bernal Heights neighborhood favorite
- Pacific Cocktail Haven, award-winning and inventive
- Comstock Saloon, old-San-Francisco cocktails in North Beach
- Li Po Lounge, Chinatown’s dive bar, home of the potent Chinese Mai Tai

Enjoy a Sweet Treat at Ghirardelli Square
The old Ghirardelli chocolate factory is now a brick square of shops and restaurants above the waterfront, and the hot fudge sundae at the original ice cream parlor is still the reason most people stop. Alcatraz sits right out on the water in front of you. For more of the city’s food, our private tours build a day around it.
Outdoor Activities and Adventures

Rent a Bike and Ride Across the Golden Gate
Biking across the Golden Gate Bridge and coasting down into Sausalito is one of the best half-days in the city, mostly flat once you’re up top, and you can ferry back if your legs are done. Dylan’s Tours runs bike tours and rentals with regular and e-bikes, so the hills are optional.

Take a Classic San Francisco Morning Hike or Run
Bridge to Bridge. A flat waterfront path from the Bay Bridge to the Golden Gate Bridge, past the Ferry Building, Pier 39, and Fisherman’s Wharf.
Hopper’s Hands. A roughly 9.6-mile out-and-back from Oracle Park along the Embarcadero and Crissy Field. At the base of the bridge, runners slap Hopper’s Hands, a sign honoring Ken Hopper, an ironworker who spent years helping people in crisis on the span.
Run the Bridge. The pedestrian walkway is 1.7 miles one way. The east sidewalk opens at 5 a.m. and closes around 6:30 p.m. in winter and 9 p.m. the rest of the year, and the gates are automatic, so check goldengate.org before you set out.
Lands End. A coastal trail with the Sutro Baths ruins, the Lands End Labyrinth, and clean sightlines to the bridge across the water.
Marin Headlands. Just over the bridge, this is where the classic postcard shot comes from, Battery Spencer looks straight back at the bridge and the skyline behind it for some of the best views of the bridge anywhere.

Visit Fort Point National Historic Site
Fort Point National Historic Site is a Civil War-era brick fort tucked directly beneath the Golden Gate Bridge’s south end, off the Crissy Field waterfront path in the Presidio. It’s a historic site with one of the closest views of the bridge you’ll find, looking straight up at the span.

Go Whale Watching in San Francisco
Boats leave the bay for the open Pacific to find gray whales, humpbacks, and, in the right months, blue whales. Gray whale migration runs December through May, humpbacks and blues May through November. San Francisco Whale Tours is a reliable operator.

Take a Bay Cruise or Ferry Ride
A narrated bay cruise sails under the bridge and circles Alcatraz Island. For something more useful, the Golden Gate Ferry doubles as a scenic ride, connecting the city to Sausalito, Larkspur, and Tiburon.

See Waterfront Landmarks From the Water
- Bay Voyager, a fast rigid-inflatable ride close to the bridge and Alcatraz
- Catamaran sails across the bay with skyline and bridge views
- Kayaking with Sea Trek, paddling near the bridge and the island

Walk the New Sunset Dunes Oceanfront Park
San Francisco’s newest stretch of coastline, Sunset Dunes, turned the old Great Highway into a car-free oceanfront park along the western edge of the city. It’s a wide-open walk or bike ride right along the Pacific, with none of the crowds you’ll find at the piers.
Museums and Cultural Highlights

Discover Science at the California Academy of Sciences and Exploratorium
The California Academy of Sciences in Golden Gate Park puts an aquarium, planetarium, natural history museum, and a four-story rainforest under one living roof. Across town at Pier 15, the Exploratorium is a hands-on science playground that’s as fun for adults as it is for kids.

Take Advantage of SF's Free Museums
- Cable Car Museum, the working powerhouse that still winds the cables under the streets
- Wells Fargo History Museum, Gold Rush stagecoaches and gold nuggets
- Hyde Street Pier, historic ships you can board, part of the Maritime National Historical Park

Step Back in Time at Musée Mécanique
At Fisherman’s Wharf, Musée Mécanique keeps 300-plus antique arcade machines running on real coins, presided over by Laughing Sal and her unsettling cackle. It’s free to walk in, cheap to play.

Immerse Yourself in San Francisco's Art Museums
SFMOMA spans seven floors of modern and contemporary work, the de Young in Golden Gate Park pairs its collection with a free observation tower, and the Asian Art Museum holds one of the largest collections of San Francisco art and beyond, outside Asia. More in our guide to San Francisco’s museums.
Shows and Events

See a Show
- “Dear San Francisco” at Club Fugazi, an acrobatic love letter to the city
- San Francisco Magic Show, close-up illusion in an intimate room
- Comedy at the Punch Line or Cobb’s, where touring headliners drop in

Cheer on Your Favorite SF Team
Catch the Giants at Oracle Park with McCovey Cove out past right field, the Warriors at Chase Center, or the 49ers down in Santa Clara at Levi’s Stadium.

Join the Party at Festivals and Events
The city’s calendar is packed year-round, from the Cherry Blossom Festival to Carnaval to street fairs most weekends. Funcheap SF and SF Station track what’s on while you’re in town.
Hidden Gems and Activities

Go Off-the-Beaten-Track in SF
Some of the best free things to do in the city are the ones that don’t make most lists:
- Wave Organ, a stone acoustic sculpture on a Marina jetty that plays the tide
- 16th Avenue Tiled Steps, a 163-step mosaic climb in the Inner Sunset
- Golden Gate Park windmills, the restored Dutch and Murphy mills at the park’s ocean edge
- Bison Paddock, a herd that has lived in Golden Gate Park since 1891

Visit the Tunnel Tops and Yoda Statue
Presidio Tunnel Tops opened in 2022, a park built over the highway tunnels with lawns, kids’ play areas, and a front-row view of the Golden Gate Bridge. A short walk away, the Yoda fountain stands outside the Lucasfilm building at the Letterman campus. For more of what the Presidio has to offer, see our full Presidio guide.
Hotels and Wellness

Recharge at San Francisco's Spas and Wellness Centers
Burke Williams in the Financial District runs a full treatment menu, Kabuki Springs & Spa in Japantown keeps the Japanese communal-bath tradition, and International Orange pairs massage with a rooftop deck.

Relax at the Best Hotels in San Francisco
All four sit near Fisherman’s Wharf, walking distance to the water and the cable car lines:
- Hotel Riu Plaza, modern rooms steps from Pier 39
- Hotel Caza, a family-friendly spot with a heated pool
- Hyatt Centric, sleek and central
- Marriott Fisherman’s Wharf, classic comfort near the water
Prefer to stay closer to the shops and theaters? See our best hotels in Union Square roundup.
Outside San Francisco

Visit Filoli Historic House and Garden
Filoli is a Georgian estate in Woodside with formal gardens that shift through the seasons, tulips in spring, roses in summer, and a full holiday display in winter. Afternoon tea in the cafe is worth timing your visit around.

Check Out Treasure Island
Treasure Island sits mid-bay off the Bay Bridge, with local wineries, a Sunday flea market, and what might be the single best straight-on view of the San Francisco skyline.

Venture Into Yosemite National Park
Yosemite is a long but doable day from the city, granite walls like El Capitan and Half Dome, waterfalls, and groves of giant sequoias. Check out our Yosemite and Giant Sequoias tour so you can skip the driving and the park-gate logistics.

Wander Through Carmel-by-the-Sea
Two hours south, Carmel is a storybook coastal town of galleries, fairy-tale cottages, and a white-sand beach, an easy pairing with the 17-Mile Drive and Monterey.

Take a Day Trip to These Gems Outside San Francisc
More trips within reach: Half Moon Bay and Pacifica for the coast, the Monterey Bay Aquarium two hours south, Santa Cruz for the boardwalk and redwoods, the Mystery Spot, Highway 1 down to Big Sur and Bixby Bridge, Stinson Beach, Mount Tamalpais, Hog Island oysters up on Tomales Bay, Safari West in the wine country hills, and Tiburon for the ferry to Angel Island.
Easy Ways to Get Around San Francisco
Ride a Cable Car
Riding a San Francisco cable car is both a way to get around and an attraction in its own right, the last manually operated cable cars in the world. Take a cable car on the Powell-Hyde line for the famous drop toward the bay, or catch one at the Union Square turnaround. It’s one of the most popular things to do on any San Francisco trip.
The Lombard Leap
For a fast, fun overview, the Lombard Leap is our open-air ride through the city’s landmark streets, Lombard, Coit Tower, and Chinatown, in about 90 minutes.
Waymo
Waymo‘s driverless cars now run across much of the city, and hailing one through the app is a genuinely novel way to get around.
Muni Day Pass
A Muni Day Pass covers unlimited buses, streetcars, the historic F-line, and cable cars for the day, the best-value way to move around if you’re bouncing between neighborhoods.
Scooters
Rentable e-scooters are all over the city and handy for short, flat hops, though the hills will humble you fast.
FREQUENTLY ASKED QUESTIONS
What are the best things to do in San Francisco for first-time visitors?
For a first visit, start with the essentials: walk or bike the Golden Gate Bridge, ride a cable car, see the sea lions at Pier 39, and wander Chinatown and North Beach. If you have a full day to spare, cross the bridge to the redwoods of Muir Woods and pair it with Alcatraz. Those five or six stops cover the landmarks, the neighborhoods, and the nature, which is most of what people come for.
How many days do you need to see San Francisco?
Three days is the sweet spot. Two lets you cover the city core and the bridge, and a third opens up a day trip to Muir Woods, Alcatraz, or wine country. With only one day, a guided tour is the way to fit the highlights in without losing hours to parking and logistics. Not sure which tour fits your trip? Our guide to choosing the right San Francisco tour breaks down the options.
How do you get to Muir Woods without a car?
There’s no direct public transit into Muir Woods, and every private vehicle needs a parking or shuttle reservation booked ahead. The easiest option is a guided tour that handles the park access and the drive over the bridge for you, like Dylan’s Famous Tour with Muir Woods. Renting a car means fighting for a small lot that fills by mid-morning on weekends.
Is Alcatraz worth visiting?
Yes. The cellhouse audio tour, narrated by former inmates and guards, is one of the best of its kind anywhere, and the boat ride over gives you the skyline and the bridge from the water. The catch is that official tickets through Alcatraz City Cruises sell out weeks or months ahead in summer, so reserve early, or book a combo tour that includes the ferry so your tour of Alcatraz is locked in before it sells out.
When is the best time of year to visit San Francisco?
September and October are the warmest, clearest months, after the summer fog and before the winter rain. Summer draws the biggest crowds and the thickest fog near the water, and spring and fall are quieter across the board. Whenever you come, pack a layer, the temperature swings hard between a sunny afternoon and a foggy evening.
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