How has domestic tourism shaped San Francisco’s travel scene in 2025?

[Rhona]

[Rhona]

With fewer international visitors this year, SF is seeing more domestic travelers, which means more focus on what Americans want: value, good food, local experiences, and off-beat neighborhoods. Tours and services are adapting—smaller group sizes, more neighborhood walking, food-based itineraries—so visitors can get under the skin of the city.

[Author]

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