Surviving Fogust in Real San Francisco Style

Posted on August 25, 2017 |

By Leila N’Amara

You’re not alone if you forgot to pack some hoodies, beanies and scarves for your summer visit to San Francisco. But just because you weren’t anticipating Karl the Fog in the middle of August, doesn’t mean you should be forced to buy a fleece pullover from Fisherman’s Wharf!

We asked our tour guide, and San Francisco native, Rolando  for the best places to grab some local hoodies. Good news: most of these shops are near our Haight-Ashbury stop on tours!


Spring 17 Available In Stores & Online

A post shared by Pink+Dolphin SF (@pinkdolphinsf) on

What happens when you have a San Francisco high schooler unsatisfied with skater fashion and a few hundred dollars? Pink Dolphin happens. Since 2001  “the likes of Justin Beiber, Big Sean and other major celebs being seen head-to-toe in the distinguishable and eye-catching graphics and hues of Pink Dolphin, it has become the go-to label for young street wear enthusiasts to be seen in.”

Flyign Ghost in Burnt Orange Available at Pink Dolphin SF

A post shared by Pink+Dolphin SF (@pinkdolphinsf) on

In 2011 Cookies SF merch took center stage in, founder and co-owner, Berner’s music video, featuring Chris Brown, Wiz Khalifa and Big Krit, “Yoko”.  They’re regular hosts to pop-up shops, so don’t be surprised if it looks more like an event space than a clothing shop!

My backpack networth is probably worth more than me 😂 @berner415 @cookiessf #CookiesSf

A post shared by @hoesay_chaser on

Of course if I'm in SF, I'm going to stop at the Diamond Store @nickydiamonds #SF #Skateboarding #TimeJumpSucks

A post shared by Derwin B Brown Jr. (@bronxboid) on

Skateboard culture meets urban street wear since 1998 at Diamond Supply Co. They released a special edition sneaker with Nike in 2005 — which became the most sought after shoe in Nike history. Diamond Supply has been seen on Lil Wayne and Lupe Fiasco, why not you?

When in doubt

A post shared by Kelly Ren (@kellyren) on

  • Blvck Scvle, in the Haight-Ashbury

SF weather

A post shared by B L A C K S C A L E (@blackscale) on

Blvck Scvale can be best described as “street goth”. Known for their dark and moody colors, with anti-government and anti-religious themes. They’ve surged in recent years thanks to A$AP Rocky showing off their merch.

Black Scale x Iamomeez Collaboration T-Shirt now available in store.

A post shared by Black Scale SF (@blackscalesf) on

  • Upper Playground, in the Lower Haight

🌁 #UpperPlayground #HaightAndFillmore #SF #FedEx #SamFlores

A post shared by David Baez (@customdecaf) on

Upper Playground is the real OG of the lifestyle-art-fashion shop scene that runs up and down Haight Street. SF locals have been sporting these city-centric graphic designs since 1998. If you want to try to pass for a local, grab some gear from here!

[Featured Image by Todd Diemer on Unsplash]


San Francisco Local Traveler Guide!

Submit your email to get our local experts' recommendations

Sign Up

Read More From Blog