We debuted our weekly Tips for Tour Operators last week. In case you missed it — check out the First Edition here and see what three tips we suggested last week!
Dylan’s Tours started off as a one-man, one-vehicle operation over ten years ago. Through good ol’ fashioned grit and determination Dylan’s Tours is now a thriving small tour company. You can read all about our road to success in our blog post, “How TripAdvisor Changed My Life“.
Every Tuesday we’re sharing three tips that have helped Dylan’s Tours become one of the top San Francisco tour companies.
Utilize confirmation emails with videos of pick-up location
Confirmation emails should be used as much more than a tour reminder. We take advantage of our confirmation emails and use them to really set expectations — starting off with a goofy video on how to find our sometimes hard-to-find meeting location.
Ever since TripAdvisor surged in popularity it became clear the powerful impact of word of mouth. As tour operators, our guests rely on us for suggestions on the best places to eat and drink while on vacation. But here at Dylan’s Tours we also give other tour recommendations to our guests if we know they are heading to a city we have word-of-mouth partners with.
Once a month we share feature our word-of-mouth partners with a photo or video along with a promo code for their tours.
Share Photos of Guests with Tour Guides and Quote a Review
Most of the people following a tour company — have already taken a tour and gone back home. It can be hard to engage with an audience that is no longer in town. By sharing a guest photo with a snippet from the TripAdvisor/Yelp/Google review that raves about the pictured guide — you’re tossing past guests a nostalgia bomb. You just might be surprised at how effective these are at soliciting a response for your Facebook audience.